2020 Objectives

Good for You

Contributing to the wellbeing of people

By 2020 Barilla will improve people's lives by promoting consumer choices in line with the food pyramid.
 

Quality and nutrition
Raise the global volume of products in line with Barilla’s Nutritional Guidelines from 70% to 90%.86% of product volume sold.100% of Barilla’s product volume aligned with the most up-to-date standards for quality and food safety, as confirmed by external certification bodies.99.4% of Barilla’s product volume.Be the first brand and product for people in relation to taste and nutritional profile.Barilla Brand, first choice for:
  • Taste index 118 vs market average 100.
  • Nutritional profile
    index 114 vs market average 100.

    © Brand Health Check, Millward Brown
Information
Spread information on the “sì.mediterraneo” project to promote right food habits to all Barilla employees across the world. Over 7,300 Barilla People involved.Extend the “sì.mediterraneo” project through distribution and e-commerce channels.Dissemination projects are in progress through catering and food service channels.Offer people scientifically relevant information on food and nutrition through brand activities.76% of products shows consumption instructions, suggestions on consumption quantities and indications for a balanced diet.

Good for the Planet

Reducing the impact on the Planet

By 2020 Barilla will offer people only products at the bottom of the environmental pyramid.
 

Environment
Reduce CO₂ emissions and water consumption in the production process by 30% per ton of finished product compared to 2010 values.Since 2010 Barilla has reduced CO₂ emissions by 28% and water consumption by 21% per ton of finished product.100% of Barilla’s products are in the lower part of the pyramid.94% of Barilla products
Supply chain
Develop Sustainable Cultivation projects for all agricultural supply chains.Projects for all strategic supply chains have been defined.100% of strategic raw materials purchased responsibly.19% of strategic raw materials.

Good for the Communities

Encouraging the inclusion of all

By 2020 Barilla will promote the inclusion of people through programs for access to food, educational projects and the promotion of diversity.
 

Social Inclusion
Increase the number of farms involved in projects that improve the competitiveness of local agriculture.1,500 farms. Promote the social inclusion of people in need through food donations, social projects and support in the event of emergencies. Oltre 4.000 tons of products donated in the world.
Education
Promote educational projects for young people on issues related to food and nutrition.In Italy the Giocampus project has been carried on, involving 15,126 children.
Barilla People
95% of employees reporting having the flexibility they need to manage work and personal life.77% of employees.
Source: 2015 internal survey
Achieve equality between women and men in leadership positions.34.6% of women in leadership positions.