70% to 90%.
- Taste index 118 vs market average 100.
- Nutritional profile index 114 vs market average 100.
"Good for You, Good for the Planet" is the strategy adopted by Barilla to give its contribution to the achievement of the Sustainable Development Goals of the Agenda 2030 of the United Nations.
To promote informed dietary choices, inviting people to adopt balanced lifestyles and a sustainable diet.
Percentage of overweight (BMI: body mass index > 25) and obese population (BMI: body mass index > 30)
1 CDC, Obesity and Overweight
The number of people with diabetes is growing
The number of people with diabetes has also been on the rise in the last fifteen years. In Europe and in the United States the number of people affected by this disease, which is strictly related to eating habits, has doubled. More than 29 million Americans and 59 million Europeans are diabetics.
The main cause of the spread of diabetics is the adoption of sedentary lifestyles and poorly balanced diets, together with high sugar intake.
In the United States sugar consumption can reach 120 grams per day in adults and 160 grams in children, values by far exceeding the intake recommended by the WHO, which is about 50 grams per day.
|obesity4(%)||Grams of sugar/day5|
4 World Health Organisation, GHO database / BCFN – Food Sustainability Index.
5 Euromonitor / The Washington-Post Where people around the world eat the most sugar and fat.
|commitments||OUR MAIN RESULTS|
We are committed to offering quality products in line with the Nutritional Guidelines developed in collaboration with the Nutrition Advisory Board, a group of international experts specialised in various areas of nutrition, that establishes the limits in the content of sodium, fat, sugar, calories and fiber for each product category.
By 2020 we want to have 90% of our products in line with our Nutritional Guidelines:
(The data does not include Russia)
|commitments||our main results|
|Guaranteeing the highest level of quality and food safety to people. For this reason we apply rigorous international standards and controls throughout the whole supply chain through a quality management and food safety system.|
By 2020 we want to have 100% of volumes compliant with quality and food safety standards:
(The data does not include Russia)
|commitments||our main results|
|Besides offering safe and nutritionally balanced products, we consider essential to meet people’s expectations as regards taste so that they always find their choice fully satisfactory.||Be people’s #1 brand for taste. |
118/100: Barilla products taste index 18 points higher than the market average
Source: Results of “Brand Health Check”® benchmark survey carried out by Millward Brown in 12 reference markets for Barilla products.
|commitments||our main results|
To inform those who choose Barilla products on the right amounts and method of consumption, we are increasing the number of products that show scientifically relevant information on nutritional values right on the pack and we are committed to promoting a correct food culture by advising on a balanced diet and providing suggestions on product use.
We want to promote a correct pasta culture: passionforpasta
Packaging and product sites with consumption suggestions:
|Through the "sì.mediterraneo" project, developed in collaboration with the Department of Clinical and Experimental Medicine of the Federico II University of Naples and the contribution of the Nutrition Advisory Board, we promote correct eating habits in order to favour the knowledge and adoption of the Mediterranean Diet.|
More than 7,300 Barilla People have been involved in the "sì.mediterraneo" healthy eating education programme.
|We develop information campaigns that are in line with our “Good for You, Good for the Planet” purpose and collaboration projects with our trading partner to make people aware of sustainable and waste-free consumption models.|
Initiatives for the dissemination of the Mediterranean lifestyle have been launched with retailers and community catering players: projects are in progress with Ericsson, Felsinea Ristorazione and Costa Crociere.
|In 2016 we established a global partnership with our customer Carrefour to carry out an awareness campaign on food waste amongst consumers. The project will be implemented in Carrefour hypermarkets in Italy at the beginning of 2017, and it will be later exported to other European countries.|
|We have launched a new campaign in Belgium and Germany with video interviews to the Barilla brothers to circulate important messages of our “Good for You, Good for the Planet” purpose. |
|In Slovenia and Croatia we proposed a multi-brand campaign in different points of sale on the “Good for You, Good for the Planet” messages.|
| G4 – 27 |
Establishing new forms of collaboration with local institutions, civil society organisations, trading partners of the retail and community catering sector to reach a wider public with scientifically relevant information on correct eating habits and lifestyles.
Strengthening the ability to communicate Barilla's path to sustainability through its products and brands to promote awareness and favour consumers’ engagement.
Diversifying offer and product communication according to the geographical areas where Barilla sells its product to better meet the demand of local consumers.
Developing the information given to consumers on the characteristics and origin of the product raw materials, integrating communication on packaging and digital channels.
International Life Sciences Institute - ILSI
Share the international perspective and monitor the global trends on nutrition, health, food safety and the environment.
Italian Chemistry Society SCI
› Inter-Division of Food Chemistry Group;
› Divisions of Mass Spectrometry and Analytical Chemistry.
Keep up to date on the topics of safety, health and food quality, through a dialogue with university research centres and other food and instrumentation companies.
Italian Section of the European Technology Platform “Food for Life”
Share the European perspective to improve transfer of knowledge and consumers’ wellbeing, improving their health and longevity.
European science network for research on whole grain cereals. Discussion and proposal platform for the definitions of "whole grain" for raw materials and finished products.
International Society for Mycotoxicology - ISM
Cooperate and promote the research on toxicogenic fungi and mycotoxin contamination in cereals, to improve food safety.
Participate in the European debate to ensure that “food, nutrition and sustainability” will be topics presented at the KIC.
CL.A.N. Cluster National Agrifood
Contribute to define the research strategies for the Italian agri-food sector, in dialogue with the Ministry for Education, Universities and Research (MIUR) participating in projects on nutrition and health, food safety and sustainability.
Food Integrity Network
Share methods and systems common to the whole sector against food frauds and adulterations within the scope of the project Food Integrity financed by the European Union.
Different universities and research centres, and hospitals of international fame in Italy and abroad, including:
Promote the joint development of scientific research projects to improve the knowledge on nutrition, quality and product safety.
Main Studies in progress:
Furthermore, the Group is actively involved in the initiatives promoted by the International Food Information Administration Council (IFIC), the Nutrition Foundation of Italy, the American no-profit organisation Oldways and the workgroup “Health and Wellness” of The Consumer Goods Forum.
Quality, food safety and a correct nutritional profile are the objectives that Barilla pursues every day in the development of its product portfolio, in line with the Mediterranean Diet Model.
Its commitment in this respect has been consolidated through:
Our Nutritional Guidelines, together with the Double Pyramid Model, represent Barilla’s reference point to offer products that are not only tasty and high quality, but that also contribute to the wellbeing of people and are part of a correct and balance diet. Since 2009 the “Better Nutrition” project for reformulating existing recipes has led to the improvement of 360 products. In 2016 special focus was placed on the reduction of saturated fat, by revisiting the recipes of 139 products.
NUTRITIONAL GUIDELINES - BARILLA NUTRITION INDEX
Barilla Nutritional Guidelines were developed in collaboration with the Nutrition Advisory Board, a group of international scientists specialized in various areas, such as nutrition, prevention of cardiovascular diseases, microbiology, diabetology and bio-technology.
They are updated every three years to be aligned and compliant with the recommendations of international institutions.
The criteria used to define the limit values for nutrients have taken into account both the individual food nutritional content, and its impact on the diet of people.
Furthermore, during the last update, the thresholds of the main nutrients contained in the products sold as single-serve were recalculated.
The Guidelines contain the Nutrition Index, a list subdividing Barilla products into categories according to their level of compliance with the Guidelines.
|Joy for You||Tasty and appealing products, but at the same time very energy dense, the consumption of which is recommended with moderation.|
|Better for You||Products reformulated in compliance with the Guidelines and the new products with one or more nutrients improved compared to category average.|
|Good for You||Products that fully meet all the requirements set by the Guidelines.|
Multiplying the products of the categories by the respective volume sold, an indicative value of the index of 93 was obtained in 2016. The Group had set the target to achieve 91.5 by 2020. The target has been exceeded and is being redefined.
The product reformulation process was particularly significant in the last months of 2016, thanks to the replacement of palm oil with other vegetable oils having a lower saturated fat content. During the year, we managed to reduce by more than 4,350 tons the amount of saturated fat and to reformulate more than 150 recipes.
This process started several years ago with bread in Italy and some Harrys snacks for the French market. In the month of May 2016, however, the European Food Safety Authority (EFSA) published a scientific study on process contaminants in vegetable oils and foods, which assessed the impact on health of some compounds found in a wide range of food products and in different vegetable oils, including palm oil. The studies show that these compounds, if consumed in high amounts, may have toxic and carcinogenic effects because of a substance they contain: esterified glycerol.
Also for this reason, following a precautionary principle for the wellbeing of consumers, Barilla has accelerated the replacement of palm oil in its product range.
Today, the Barilla product portfolio uses more than 30 different types of vegetable oils, including in particular sunflower oil that grants a significant improvement of the products’ nutritional profile and better crunchiness.
The Nutrition Index is the tool developed by Barilla to have an overall indication of how much, year after year, the sales basket is in line with the Nutritional Guidelines adopted by the Group.
For this purpose, each product is classified in one of these families
The Barilla Nutrition Index is obtained by multiplying the sales volumes of the products by the score given to the family.
The Group’s target by 2020 is to continue improving the nutritional profile of the recipes and to strengthen the offer of products complying with the Guidelines so as to keep an index above 91.5, which was the target value established by 2020 and now being redefined.
WHOLE GRAIN PRODUCT OFFER and Focus on specific nutritional needs
The Group developed a rigorous quality management and food safety system that applies throughout the entire life cycle of the product, from the purchase of the raw materials, to production processes and product monitoring at the points of sale.
Raw Materials Quality
To guarantee quality and to protect consumers’ wellbeing, Barilla carries out several control activities, starting from the selection of raw material and packaging suppliers to the verification of the batches taken in. Furthermore, monitoring plans are applied using targeted analyses and innovative techniques to prevent any risk of food fraud and adulteration. Every day, for example, at least one specialist entrusted by the company audits a supplier to make sure that the quality and food safety of our products are managed correctly.
of the raw materials complying with Barilla quality and food safety standards.
2015 data: 97.5%
of the batches of packaging materials complying with Barilla quality and food safety standards.
In particular, Barilla pasta food safety and quality are guaranteed by the control of the durum wheat supply chain through prevention and control activities. The company relies on selected durum wheat suppliers, who by contract must comply with “Barilla Specifications for Durum Wheat Cultivation and Storage”, which govern the use of plant protection products, limited to the amount strictly needed as anti-parasitic defence, according to methods and rules more restrictive than those of the current legislation in force. Barilla developed and applied a model to forecast the risk of Deoxynivalenol mycotoxin (DON) growth, already from pre-harvest phase in the main cultivation areas, in order to classify in advance the areas of origin based on risk and therefore establish the frequency of analytic tests to be conducted before purchasing the wheat.
For lots originated in areas classified “at risk”, the tests are conducted on all the lots of wheat purchased, and they are carried out by a third party to ensure independence and by using external accredited laboratories. The wheat entering Barilla’s mills follows a rigorous food safety plan based on the analysis of various risk factors, which includes testing for traces of mycotoxins, plant protection products and heavy metals.
QUALITY IN PRODUCTION PROCESSES
The Group has had Good Manufacturing Practices in place for more than ten years that comply with the best reference standards for the industry. They include more than 1,200 rules about hygiene and health of premises, production areas and plants, as well as standards of behaviour for operators.
of product volumes complying with the most advanced international quality and food safety standards.
(The data does not include Russia)
2015 data: 98.5%
of the lots of finished product complying with Barilla quality and food safety standards.
2015 data: 95.8%
Quality at the Point of Sale
To safeguard the quality of the products all the way to the shelf, we monitor the phases of transport, storage and distribution, and share the expected standards of service – the so called Good Distribution Practices – with our logistics and distribution partners, encouraging them through training programmes and verifying correct application. Furthermore, product monitoring activities are carried out at points of sale to ensure full respect of quality and service standards.
2016 data: 13,700 items collected and checked in 385 points of sale
2015 data: 11,100 items collected and checked in 215 points of sale
Listening to the Consumer
Through various channels Barilla carefully listens to customers on product quality and safety with the objective of identifying and solving possible problems, and always being the #1 choice of brand and product for people.
Assessment of Barilla branded products
Source: Results of “Brand Health Check”® benchmark survey carried out by Millward Brown in the following reference markets for Barilla: Italy, France, Germany, Greece, Poland, Spain, Sweden, Switzerland, Turkey, UAE, Russia, Australia, USA and Canada. The taste index does not include market surveys in Russia and Italy. 114 vs. market average of 100.
Management of Critical Issues
Barilla developed a system for timely management of possible critical issues, which can rapidly activate diagnostic measures to identify the causes of a problem and put in place effective solutions.
In particular, in 2016, Barilla managed the following critical issues:
Barilla People Training on Continuous Improvement
With the goal to ensure maximum quality and safety of the products, the company has adopted an annual programme of update and training for Barilla People featuring in-depth seminars on the most current and relevant topics for consumers on food quality and safety. Specifically, in 2016 a seminar on allergens was organized with the participation of academic institutions and national and international research centres, such as the European Academy of Allergy and Clinical Immunology (EAACI), Maastricht University and Food Allergy Italia, as well as retail and supply chain partners. In 2016, in Italy alone, more than 3,600 hours of training were dedicated to product quality and safety.
Barilla is committed to guaranteeing completeness and compliance of the nutritional information shown on the products’ packs and the websites:
In spite of the constant attention paid to providing correct information to the consumers, in 2016 a pasta shape was recalled in Brazil due to the failure to show on the label the warning on the presence of gluten.
“Good for You, Good for the Planet” Communication
The “Good for You, Good for the Planet” purpose can be carried out only by engaging the stakeholders, starting from the consumers. This is why brand and product communication becomes an opportunity to expand and share Barilla values.
In Belgium and Germany a series of videos was broadcast with the Barilla brothers telling about the company history and the journey towards sustainability undertaken by the Group. They also talked about the care and attention paid to quality of the products and health of the consumers. This campaign reached out to more than two million people in both countries.
In Italy the “La ruota del Mulino non si ferma mai” (“The Mill’s wheel never stops”) campaign talked about the progress on nutrition made by the Group with the innovation of the Mulino Bianco products and the benefits derived by substituting palm oil with ingredients with lower saturated fat content. The “Con gli occhi delle Blogger” (“As the Bloggers see it”) project showed various food bloggers talking about Barilla sauces’ supply chain, the care for quality and attention to small details that characterize the whole process of preparation of the products from field to table. The videos have had more than 6 million views and the internet page dedicated to the initiative 130,000 visits.
In France a communication campaign dedicated to the advantages of organic products, both in terms of food safety and environmental impact, was launched and supported also by the posting of a new Facebook page.
On the occasion of the Olympic and Paralympic games of Rio 2016, Barilla supported the Italian Olympic and Paralympic athletes through the initiative “Nutriamo un sogno” (“Let’s feed a dream”) with the goal of encouraging people, including those affected by disabilities, to practise sports activities and follow their dreams.
Sponsorships promoting correct eating habits and the Mediterranean Diet
In England Barilla sponsored an awareness campaign to promote healthy lifestyles and correct eating habits during the “North Run Marathon” in Newcastle, distributing information material on the reasons to love pasta to the more than 30,000 participants. Within this initiative a communication campaign was started on social networks and the traditional media about the benefits of the Mediterranean Diet with suggestions for healthy and tasty recipes.
In Scandinavia, through the Wasa brand and by supporting the consumption of whole grain bread, Barilla has been promoting healthy and balanced lifestyles. Tastings of Wasa whole grain products were organized during the sports events “Swedish Classics”, in Sweden and “Birken” in Norway.
In Brazil Barilla started a cycle of training sessions in universities, offices and exhibitions on the subject of the Mediterranean Diet, and particularly on the Double Pyramid Model and the sustainability journey undertaken by the company. This initiative has involved more than 1,500 people.
Information on products formulated for those with special food requirements
In Italy Barilla promoted the consumption of gluten free products through an information campaign on cooking websites and Facebook pages. This initiative resulted in 15,000 likes, 1,200 comments and it was shared 1,700 times.
In France this type of products was promoted with the launch of a new dedicated webpage, targeted offers at points of sale and a new TV commercial. Moreover, the launch of Harrys first gluten free bread was combined with a tasting event organised with the French association of gluten intolerance.
In Brazil the Group supported the “Gluten-free fair”, an event dedicated to the promotion of gluten free products and healthy eating habits. During the shows’ two days, Barilla offered to the more than 3,000 visitors the opportunity to discover the Double Pyramid Model and the Group’s range of gluten free products.