The Nutrition Index is the tool developed by Barilla to have an overall indication of how much, year after year, the sales basket is in line with the Nutritional Guidelines adopted by the Group.
For this purpose, each product is classified in one of these families
- Joy for You, it includes tasty and appealing products, but at the same time very energy dense, the consumption of which is recommended with moderation;
- Better for You, it includes products reformulated during the three-year period in compliance with the Guidelines and the new products with one or more nutrients improved compared to category average;
- Good for You, it includes products that fully comply with the requirements set by the Guidelines.
The Barilla Nutrition Index is obtained by multiplying the sales volumes of the products by the score given to the family.
The Group’s target by 2020 is to continue improving the nutritional profile of the recipes and to strengthen the offer of products complying with the Guidelines so as to keep an index above 91.5, which was the target value established by 2020 and now being redefined.
WHOLE GRAIN PRODUCT OFFER and Focus on specific nutritional needs
new whole grain products were launched or reformulated with an increased whole grain percentage in the brioche, soft bread, pasta, biscuit and rusk categories, in 2016.
percentage of products for specific nutritional needs over total sales of the reference categories.
The Group developed a rigorous quality management and food safety system that applies throughout the entire life cycle of the product, from the purchase of the raw materials, to production processes and product monitoring at the points of sale.
2 million tests carried out to monitor quality and food safety.
Raw Materials Quality
To guarantee quality and to protect consumers’ wellbeing, Barilla carries out several control activities, starting from the selection of raw material and packaging suppliers to the verification of the batches taken in. Furthermore, monitoring plans are applied using targeted analyses and innovative techniques to prevent any risk of food fraud and adulteration. Every day, for example, at least one specialist entrusted by the company audits a supplier to make sure that the quality and food safety of our products are managed correctly.
of the raw materials complying with Barilla quality and food safety standards.
2015 data: 97.5%
of the batches of packaging materials complying with Barilla quality and food safety standards.
In particular, Barilla pasta food safety and quality are guaranteed by the control of the durum wheat supply chain through prevention and control activities. The company relies on selected durum wheat suppliers, who by contract must comply with “Barilla Specifications for Durum Wheat Cultivation and Storage”, which govern the use of plant protection products, limited to the amount strictly needed as anti-parasitic defence, according to methods and rules more restrictive than those of the current legislation in force. Barilla developed and applied a model to forecast the risk of Deoxynivalenol mycotoxin (DON) growth, already from pre-harvest phase in the main cultivation areas, in order to classify in advance the areas of origin based on risk and therefore establish the frequency of analytic tests to be conducted before purchasing the wheat.
For lots originated in areas classified “at risk”, the tests are conducted on all the lots of wheat purchased, and they are carried out by a third party to ensure independence and by using external accredited laboratories. The wheat entering Barilla’s mills follows a rigorous food safety plan based on the analysis of various risk factors, which includes testing for traces of mycotoxins, plant protection products and heavy metals.
QUALITY IN PRODUCTION PROCESSES
The Group has had Good Manufacturing Practices in place for more than ten years that comply with the best reference standards for the industry. They include more than 1,200 rules about hygiene and health of premises, production areas and plants, as well as standards of behaviour for operators.
of product volumes complying with the most advanced international quality and food safety standards.
(The data does not include Russia)
2015 data: 98.5%
of the lots of finished product complying with Barilla quality and food safety standards.
2015 data: 95.8%
Quality at the Point of Sale
To safeguard the quality of the products all the way to the shelf, we monitor the phases of transport, storage and distribution, and share the expected standards of service – the so called Good Distribution Practices – with our logistics and distribution partners, encouraging them through training programmes and verifying correct application. Furthermore, product monitoring activities are carried out at points of sale to ensure full respect of quality and service standards.
2016 data: 13,700 items collected and checked in 385 points of sale
2015 data: 11,100 items collected and checked in 215 points of sale
Listening to the Consumer
Through various channels Barilla carefully listens to customers on product quality and safety with the objective of identifying and solving possible problems, and always being the #1 choice of brand and product for people.
Assessment of Barilla branded products
- taste: 118 vs. market average of 100
- nutritional profile: 114 vs. market average of 100
Source: Results of “Brand Health Check”® benchmark survey carried out by Millward Brown in the following reference markets for Barilla: Italy, France, Germany, Greece, Poland, Spain, Sweden, Switzerland, Turkey, UAE, Russia, Australia, USA and Canada. The taste index does not include market surveys in Russia and Italy. 114 vs. market average of 100.
- Taste index: 129
Compared to 2016 on a like-for-like basis, data relative to Italy and Russia is included, data relative to UAE, USA and Canada is excluded
- Nutritional Profile: 116
Compare to 2016 on a like-for-like basis, data relative to UAE, USA and Canada is included.
Management of Critical Issues
Barilla developed a system for timely management of possible critical issues, which can rapidly activate diagnostic measures to identify the causes of a problem and put in place effective solutions.
In particular, in 2016, Barilla managed the following critical issues:
- In the United States, in January a recall of pasta was issued, in concert with the Food and Drug Administration, for possible presence of metal pieces in the finished product.
- In Italy, in July a voluntary and precautionary recall of breads and Mulino Bianco cakes was issued due to possible presence of metal pieces in the salt used for those products.
Barilla People Training on Continuous Improvement
With the goal to ensure maximum quality and safety of the products, the company has adopted an annual programme of update and training for Barilla People featuring in-depth seminars on the most current and relevant topics for consumers on food quality and safety. Specifically, in 2016 a seminar on allergens was organized with the participation of academic institutions and national and international research centres, such as the European Academy of Allergy and Clinical Immunology (EAACI), Maastricht University and Food Allergy Italia, as well as retail and supply chain partners. In 2016, in Italy alone, more than 3,600 hours of training were dedicated to product quality and safety.
Barilla is committed to guaranteeing completeness and compliance of the nutritional information shown on the products’ packs and the websites:
- detailed nutrition labels,
- recommendations on a balanced diet and healthy lifestyle,
- suggestions on use, in particular about the ideal amount to be consumed and possible suggestions on how to best combine the products
In spite of the constant attention paid to providing correct information to the consumers, in 2016 a pasta shape was recalled in Brazil due to the failure to show on the label the warning on the presence of gluten.
“Good for You, Good for the Planet” Communication
The “Good for You, Good for the Planet” purpose can be carried out only by engaging the stakeholders, starting from the consumers. This is why brand and product communication becomes an opportunity to expand and share Barilla values.
In Belgium and Germany a series of videos was broadcast with the Barilla brothers telling about the company history and the journey towards sustainability undertaken by the Group. They also talked about the care and attention paid to quality of the products and health of the consumers. This campaign reached out to more than two million people in both countries.
In Italy the “La ruota del Mulino non si ferma mai” (“The Mill’s wheel never stops”) campaign talked about the progress on nutrition made by the Group with the innovation of the Mulino Bianco products and the benefits derived by substituting palm oil with ingredients with lower saturated fat content. The “Con gli occhi delle Blogger” (“As the Bloggers see it”) project showed various food bloggers talking about Barilla sauces’ supply chain, the care for quality and attention to small details that characterize the whole process of preparation of the products from field to table. The videos have had more than 6 million views and the internet page dedicated to the initiative 130,000 visits.
In France a communication campaign dedicated to the advantages of organic products, both in terms of food safety and environmental impact, was launched and supported also by the posting of a new Facebook page.
On the occasion of the Olympic and Paralympic games of Rio 2016, Barilla supported the Italian Olympic and Paralympic athletes through the initiative “Nutriamo un sogno” (“Let’s feed a dream”) with the goal of encouraging people, including those affected by disabilities, to practise sports activities and follow their dreams.
Sponsorships promoting correct eating habits and the Mediterranean Diet
In England Barilla sponsored an awareness campaign to promote healthy lifestyles and correct eating habits during the “North Run Marathon” in Newcastle, distributing information material on the reasons to love pasta to the more than 30,000 participants. Within this initiative a communication campaign was started on social networks and the traditional media about the benefits of the Mediterranean Diet with suggestions for healthy and tasty recipes.
In Scandinavia, through the Wasa brand and by supporting the consumption of whole grain bread, Barilla has been promoting healthy and balanced lifestyles. Tastings of Wasa whole grain products were organized during the sports events “Swedish Classics”, in Sweden and “Birken” in Norway.
In Brazil Barilla started a cycle of training sessions in universities, offices and exhibitions on the subject of the Mediterranean Diet, and particularly on the Double Pyramid Model and the sustainability journey undertaken by the company. This initiative has involved more than 1,500 people.
Information on products formulated for those with special food requirements
In Italy Barilla promoted the consumption of gluten free products through an information campaign on cooking websites and Facebook pages. This initiative resulted in 15,000 likes, 1,200 comments and it was shared 1,700 times.
In France this type of products was promoted with the launch of a new dedicated webpage, targeted offers at points of sale and a new TV commercial. Moreover, the launch of Harrys first gluten free bread was combined with a tasting event organised with the French association of gluten intolerance.
In Brazil the Group supported the “Gluten-free fair”, an event dedicated to the promotion of gluten free products and healthy eating habits. During the shows’ two days, Barilla offered to the more than 3,000 visitors the opportunity to discover the Double Pyramid Model and the Group’s range of gluten free products.