Stakeholder - Good for You

Our stakeholders are asking us
Partnership to disseminate correct eating habits

Establishing new forms of collaboration with local institutions, civil society organisations, trading partners of the retail and community catering sector to reach a wider public with scientifically relevant information on correct eating habits and lifestyles.

Brand and product information

Strengthening the ability to communicate Barilla's path to sustainability through its products and brands to promote awareness and favour consumers’ engagement.

Local Adaptation of messages and products

Diversifying offer and product communication according to the geographical areas where Barilla sells its product to better meet the demand of local consumers.

Transparency on origin

Developing the information given to consumers on the characteristics and origin of the product raw materials, integrating communication on packaging and digital channels.